B2B Webinar Registration, Attendance & Demo Booked Rates
Live educational workshop and product demonstration funnel metrics for enterprise software sales.
📊 Conversion & Performance Metrics
| Metric | Target Baseline | Warning Threshold |
|---|---|---|
| Landing Page to Registration Rate | 22% – 38% | < 14% |
| Registrant to Live Show-Up Rate | 36% – 48% | < 25% |
| Live Attendee to Sales Call Booked | 12% – 20% | < 6% |
| On-Demand Recording View Rate | 18% – 28% | < 10% |
🛡️ Essential Rules of Thumb
- Tuesdays and Thursdays at 11:00 AM EST or 2:00 PM EST produce the highest live attendance.
- Send 3 calendar reminders: 24 hours, 1 hour, and 10 minutes before the broadcast.
- Open the session with an immediate 5-minute actionable teardown before any product mentions.