⚡ VERIFIED OUTBOUND PLAYBOOK

Cold Email to Heads of Talent: 54% Open, 8.9% Reply Rate

Engineered for founders and growth operators selling into VPs of People & Heads of Talent.

50% – 62%

Average Open Rate

8.9%

Average Reply Rate

5.5%

Positive Reply Rate

1. The High-Converting Copy Diff (Before vs After)

Notice how the red text wastes tokens on corporate pleasantries, while the green text introduces an immediate quantitative trigger and permission-based CTA.

@@ Cold Outreach: Talent Sourcing @@
- Dear Talent Acquisition Leader, We are a top-tier recruiting agency specializing in engineering talent. We have a vast network of pre-vetted candidates ready to interview...
+ Hey {FirstName} — saw your open Staff Backend Engineer req has been active on LinkedIn for 45 days. Sourced 2 pre-vetted ex-Stripe engineers with deep distributed systems experience who are open to remote Series A opportunities. Can I send over their anonymized GitHubs and salary expectations?

2. Tested Subject Line Variations

3 Senior Rust engineers for {company_name}
{first_name} — filling your open Staff Backend role
sourced 2 candidates matching your {job_title} req

3. 7-Day Follow-up Cadence

Day 1 — Candidate Profiles:

Never ask for a call; ask if you can send profiles.

Day 3 — Profile Teaser:

Share anonymized GitHub commit history.

Day 7 — Permission Check:

'Should I pause outreach for this role?'

4. Recommended Tech Stack

LinkedIn Jobs Scraping
GitHub Search
Smartlead

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